Product designer

I've been called a product builder, end-to-end designer, front-end dev, astronaut... but "product designer" is still the one that feels right. I'm at my best taking complex B2B or B2C products from 0 to 1, combining early-stage discovery with modular systems thinking. 

Selected Projects

Saudia Airlines2024

Panasonic and Thales in-flight systems redesigned for clearer discovery, onboard ordering, and entertainment across long-haul fleets.

Reteki2022

Dual-audience product strategy unifying consumer rentals and corporate sales under one cohesive digital brand.

SaudiaBEYOND2022–2023

Brand, website, and design system for SaudiaBEYOND — cultural research, Arabic type, and accessibility from web to cabin. 62% retention, 24% more tasks completed.

Zona Herragro2023

End-to-end marketplace experience connecting agricultural suppliers with streamlined ordering, catalog management, and logistics.

Nuela AI2024

From months of manual timetables to minutes — one AI-native platform to run and manage the whole school.

Worked with:

My Story

Since 2019 I've designed products where a bad interface has real consequences: in-flight entertainment at 35,000 feet, a school platform that runs daily operations. Also, creating solutions across SaaS/B2B platforms, B2C products, e-commerce, and complex environments. 

What I learned there is that most product problems aren't visual problems. They come from unclear priorities, flows nobody tested with real users, and systems that grew without a plan. 

Experience

  • Performanze

    End-to-end Product Designer

    2026 - Current
  • Nuela

    End-to-end Product Designer

    2024 - 2026
  • Future Provenance

    UX/UI & Digital Product Designer

    2022 - 2024
  • GR Development

    UI & Digital Product Designer

    2020 - 2023
  • Freelancer

    Product designer & AI Builder

    2020 - Current

Skills

  • Product Design
  • UX Research
  • Design Systems
  • Front-End Development
  • Prototyping
  • SaaS / B2B
  • In-Flight Entertainment
  • AI-assisted Workflows
  • Design × Engineering
  • Product Strategy
  • A/B Testing
  • Stakeholder Alignment

Awards

How can I align my efforts to better meet your business needs?

Strategic Product Discovery

Strategic Product Discovery

I combine user research, competitive analysis, and data-informed insights to define product roadmaps and validate core hypotheses, ensuring every feature aligns with business goals and user needs.

Interactive & Logic Prototyping

Interactive & Logic Prototyping

I bridge the gap between static wireframes and real interaction. Using modern prototyping workflows, I build high-fidelity, logic-based prototypes to rapidly test and validate complex flows before development.

Front-End Building & Technical Quality

Front-End Building & Technical Quality

I take ownership of the UI implementation. By writing clean, modular front-end code (Tailwind CSS, UI components), I collaborate directly with engineering teams to ensure pixel-perfect delivery and zero handoff friction.

Tools & technologies I use to design, prototype, and build digital products