Saudia Airlines
Panasonic and Thales in-flight systems redesigned for clearer discovery, onboard ordering, and entertainment across long-haul fleets.
Saudia Airlines · In-Flight Entertainment · 2024
Zona Herragro
End-to-end marketplace experience connecting agricultural suppliers with streamlined ordering, catalog management, and logistics.
Zona Herragro · E-Commerce · 2023
SaudiaBEYOND
Passenger experience brand extending cultural storytelling across IFE, web, and mobile touchpoints for Saudia guests.
SaudiaBEYOND · Brand & Passenger Experience · 2024
Reteki
Dual-audience product strategy unifying consumer rentals and corporate sales under one cohesive digital brand.
Reteki · Web & App · 2022
Nuela AI
AI-native EdTech platform integrating school information, ERP, and learning management for educators and administrators.
Nuela · EdTech SaaS · 2024
Since 2019 I've designed products where a bad interface has real consequences: in-flight entertainment at 35,000 feet, a school platform that runs daily operations. Also, creating solutions across SaaS/B2B platforms, B2C products, e-commerce, and complex environments.
What I learned there is that most product problems aren't visual problems. They come from unclear priorities, flows nobody tested with real users, and systems that grew without a plan.
End-to-end Product Designer
End-to-end Product Designer
UX/UI & Digital Product Designer
UI & Digital Product Designer
Product designer & AI Builder
I combine user research, competitive analysis, and data-informed insights to define product roadmaps and validate core hypotheses, ensuring every feature aligns with business goals and user needs.
I bridge the gap between static wireframes and real interaction. Using modern prototyping workflows, I build high-fidelity, logic-based prototypes to rapidly test and validate complex flows before development.
I take ownership of the UI implementation. By writing clean, modular front-end code (Tailwind CSS, UI components), I collaborate directly with engineering teams to ensure pixel-perfect delivery and zero handoff friction.
